I’m often asked about basicÂ Search Engine Optimization Tips.Â This SEO video, posted on Youtube by Eric Holter of Newfangled, does a great job at explaining some of the basics.
One of my favorite publications, MarketingSherpaÂ has just published its Annual ad:tech Study.Â In it, some 332 marketers share their observations and budget intents for online marketing tactics.
Some interesting findings stand out for me:
- SEO, PPC and email get the highest marks for ROI in 2006.Â
- Budget increases are planned for Paid Search (Pay-per-Click), Email Marketing to Inhouse lists, SEO and Rich media (this may in fact represent the rise of podcasting and video broadcasting (vodcasting))
- It is reassuring to see that analytics are firmly entrenched in these marketers’ toolboxes.Â Without Analytics, Internet Marketing is flying blind.
- Among the emerging tactics, adding RSS feeds and inhouse blogs received high votes.
For the full details on the study, read the ad:tech study at MarketingSherpa