For those of you following Google Analytics developments, the last few days were pretty big.  Google Analytics has rolled out a few new features that anyone in the analytics space should be excited about:

• Up to 20 Goals per profile (the previous limit of 4 was severely limiting)
• New Goal Types: Time on site, pages per visit
  
• Custom Alerts:  Get notified when something important happens on your web site
• Improved filtering on tables and reports (yay)
  

For all the details on this, here are some of the main videos:

• “Expanded and Engagement Goals”
• Analytics Intelligence and Custom Alerts
• “Advanced Table Filters

Congrats to the Analytics team at Google.