http://www.searchingworks.com/seo-ppc-blog SEO Tips, PPC observations and other search engine musings Fri, 23 Oct 2009 13:03:30 +0000 http://backend.userland.com/rss092 en For those of you following Google Analytics developments, the last few days were pretty big.  Google Analytics has rolled out a few new features that anyone in the analytics space should be excited about: Up to 20 Goals per profile (the previous limit of 4 was severely limiting) New Goal Types: Time ... http://www.searchingworks.com/seo-ppc-blog/?p=17 It never ceases to amaze me how many organizations are merrily running Google AdWords campaigns without taking full advantage of the built-in reporting capabilities. We recently helped a few clients optimize their AdWords performance, and while their businesses were targeting very different audiences, they had one  thing in common: they ... http://www.searchingworks.com/seo-ppc-blog/?p=15 As many of you know, I've been a major fan of two web analytics tools: Google Analytics, because it's free and pretty powerful, and Clicktracks, because of the unique insights it presents in easily digestible form. Today, Google Analytics Version 2.0 was released.  From what I can see so far: Amazing!   I'm ... http://www.searchingworks.com/seo-ppc-blog/?p=14 Yesterday, Google announced that it added a few new features to its Local Business Center, allowing businesses to enter custom information that shows up on Google Maps.  Here are just some of the innovations.  Businesses now can Add logos or other relevant photos to your company listing, Specify custom attributes that further describe ... http://www.searchingworks.com/seo-ppc-blog/?p=12 With all this talk about Search engine optimization and search engine marketing (SEO & PPC as they're otherwise called), it's sometimes easy to overlook the basics.  Successful Internet Marketing can be summed up with three Bees: Be Found:  In Search Engines or otherwise, when people either search for your products and services, ... http://www.searchingworks.com/seo-ppc-blog/?p=11 I'm often asked about basic Search Engine Optimization Tips.  This SEO video, posted on Youtube by Eric Holter of Newfangled, does a great job at explaining some of the basics. Enjoy. http://www.searchingworks.com/seo-ppc-blog/?p=10 One of my favorite publications, MarketingSherpa has just published its Annual ad:tech Study.  In it, some 332 marketers share their observations and budget intents for online marketing tactics. Some interesting findings stand out for me: SEO, PPC and email get the highest marks for ROI in 2006.  Budget increases are planned for Paid Search ... http://www.searchingworks.com/seo-ppc-blog/?p=9 After acquiring Gatineau, Quebec based DeepMetrix Corporation last year, Microsoft is working on its own version of a free analytics offering - aptly code-named "Gatineau", to be released sometime in 2007. My take: Bring 'em on.  Every site owner should use a form of analytics that goes beyond the often pathetic offerings ... http://www.searchingworks.com/seo-ppc-blog/?p=8 It is no secret that Google makes a ton of money not just by displaying ads on its search engine results pages, but also by syndicating them to related content pages via Google Adsense.  This, in turn, has helped a large number of web sites turn a profit, since they get a ... http://www.searchingworks.com/seo-ppc-blog/?p=7 This just in... As InfoWorld reports in its newest issue, Google can now be used to search existing patents from the US Patent and Trademark Office (USPTO).  Although there are still some limitations to Google's Patent search engine, it is a big step forward for would-be inventors.  Speaking from personal experience, I am happy ... http://www.searchingworks.com/seo-ppc-blog/?p=6