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SEO in Press Releases
Keyword Analysis
We analyse the search behaviour of your intended target audience..
Content Optimization
We optimize the press release itself so that search engines and news feeds rank it highly for the target terms.
Unique Landing Pages Use press releases to create leads with specific landing pages.
Measure Impact Get an up-to-date view of your release uptake and online distribution.




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Why Do Search Engine Optimization for Press Releases?

Press releases used to be written exclusively for editors at your target publications. Not any more.

Now, press releases should be just as compelling for your end users and - by extension - the search engines, as for the editor.

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Given the online newswire distribution of press releases, a properly optimized press release can achieve significant results:

  • Rank highly for specific keywords in search engines and newsfeeds
  • Use press releases for lead generation with targeted landing pages
  • Have your content distributed to hundreds of other sites such as industry blogs

Having said that, optimizing press releases for search engines (also called SEO-PR or Search Engine Promotion) is not a widely used tactic. This also means that those who use it now stand to gain the most.

 

SearchingWorks SEO-PR

SearchingWorks helps you make the most of your press releases: we optimize the content based on keyword analysis, link to specific locations on your web site, and add a number of other elements that your audiences and the search engines love.

Download your copy of "5 Tips for High Impact Press Releases"

Let us quote you on optimizing your next press release