SearchingWorks is an online marketing consulting organization dedicated to all aspects of search-centric online marketing. We develop & implement - or help you develop - search-engine optimization (SEO) and pay-per-click (PPC) strategies that produce results. Our SEO & PPC clients range from start-ups to large established B2B players.

At SearchingWorks, we understand that SEO & PPC are 'just' two elements of successful online marketing, albeit critical ones. Search considerations should influence all of your online - and offline - marketing activities. For example, have you ever considered how your press releases should be optimized for search engines?

SearchingWorks therefore goes beyond 'simple' online marketing tactics like SEO & PPC. We keep the big picture in mind. We work with our clients to develop and implement online marketing strategies that integrate into an overall marketing plan to deliver maximum benefits in the most cost-effective manner.

Search engines provide marketers with incredible tools. Not only can you use Google (and others, of course) to research competitors, channels, editors, and just about anything else, you can and should use them to drive highly targeted traffic to your site.

To do this, we tell our clients to look at their online marketing efforts with 'Googly Eyes':

• What will Google see when it visits your site to index its content?
• Do you have keyword-rich content and meaningful links or is your site just one big 'graphic feast' with 'Click here' links?

Before you get all googly-eyed, it is imperative to take a step back: Successful online marketing starts with a solid understanding of your audience and their online search behavior. This is about marketing, after all... And this is another reason why SearchingWorks is different than other search-engine optimization and online marketing firms.

While SearchingWorks is a young enterprise, its principal founder - Chris Biber - has over 16 years of international marketing, business development and sales experience. Over the last four years, he has won numerous awards for innovative and cost-effective online Marketing initiatives, including the 2003 CISCO Growing with Technology Award (1st runner up), the 2005 Telecom Web Marketing Award, and his work was also featured as best practice case study in the industry publication MarketingSherpa.

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